Communication Specialist, Bronson Healthcare Group

Nov. 2021 - Present
  • Collaborate with the communication specialist team, director and administrators to identify and support key objectives that align with the strategic planning process and financial goals.
  • Serve as both a strategic consultant and tactician, helping Bronson’s service areas increase volume, expand and enhance consumer perception.
  • Track and determine the utilization of budgets for assigned service areas and special projects.
  • Collaborate with clients and review key metrics, including market share, patient volume, competitive information, patient satisfaction data, scorecards and other research findings.
  • Develop and execute strategies that encourage cross referrals and establish linkages with other services.
  • Build relationships with key stakeholders to empower them as our valued partners in developing marketing and communication strategies.
  • Develop key messages for client communication and write copy for communications and advertising vehicles according to Bronson brand and literacy standards.
  • Develop and execute innovative and comprehensive digital and traditional marketing plans and content, including social media, email marketing, radio, online advertising, print ads and editorial submissions.
  • Track, analyze, and report quarterly on key digital marketing metrics to inform campaign strategies.
  • Coordinate with the internal graphics and digital teams on the production of marketing collateral and website updates.
  • Write news releases and articles for social media, print and Bronson’s internal and external online news portals.
  • Coordinate video projects with an external production team.
  • Support the public relations team by attending and overseeing interviews between Bronson staff and local media.
  • Facilitate sponsorship activities and collateral.
  • Support incident command communications by helping determine appropriate messaging to external parties and being FEMA certified.
  • Contribute to improving processes within the department.