Denise Paula
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Campaign Program Manager, VML

May 2015 - February 2017
  • Established project schedules, forecasted workloads and managed project execution to ensure adherence to budget, schedule and scope on simultaneous campaigns.
  • Managed the development of large-scale initiatives on the corporate.ford.com website including a homepage redesign, development of new pages and improved functionality of the site.
  • Managed CRM implementation for Kellogg U.S. and Canada and launched the CRM development process for Vi Living.
  • Found solutions to web and CRM issues by implementing testing processes and working with developers.
  • Tracked project milestones and deliverables and kept the client informed on project progress.​
Projects Managed
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  • Home
  • Bronson Healthcare Group
    • Campaigns, articles and collateral
  • Graduate Projects
  • Kalamazoo College
    • Impact Report
    • Fundraising E-Appeals
    • Fundraising Direct Mail
    • K Philanthropy Stories
  • VML
    • Project Management
  • Downtown Kalamazoo Inc.
    • Social Media
    • Holiday Campaign
    • Market Research
    • Email Marketing
    • Press Releases
    • Radio and Public Media
    • Photo Gallery
  • Undergradute Internships
  • Contact