Assistant Director, Kalamazoo College Fund, Kalamazoo College
Nov. 2017-Nov. 2021
- Developed creative vision and wrote copy for major print and electronic solicitations.
- Forecasted and maintained the yearly calendar of solicitations, assigned deadlines and managed projects from start to finish across departments and with vendors.
- Enhanced ability to measure success, analyze and report on the effectiveness of solicitations to inform and improve future campaign strategies.
- Developed social media strategies that expand reach through paid and unpaid social media campaigns.
- Ensured the quality and continuity of the Kalamazoo College Fund’s messaging while ensuring adherence to brand standards.
- Stayed current on best practices and trends through research, conferences and webinars to optimize revenue from direct mail and online giving.
- Organized campus events in support of student philanthropy.
- Supervised and trained students and alumni volunteers to increase participation in the senior class giving campaign and the College’s annual giving day.